Many people thought that “Fast” simply meant “quick.” In reality, the name of the new Fast News Platform, the all-news audio-video platform from the international publishing group La Prima Pagina, carries a much deeper and more contemporary meaning.
FAST is in fact the acronym for Free Ad-Supported Streaming TV: a content distribution model that combines free access, linear programming, and digital delivery. It’s a system that’s increasingly popular worldwide, allowing users to watch thematic channels and live streams over the internet without subscriptions—thanks to dynamic and personalized advertising.
FAST platforms represent one of the main evolutions of traditional television. They offer always-on channels, just like classic broadcasting, but with the freedom and flexibility of connected devices: smart TVs, smartphones, tablets, and computers. Many also include on-demand sections, allowing viewers to catch up on clips and reports that have already aired—enriching the overall user experience.
The Fast News Platform by the La Prima Pagina Group was created within this international context, but with a clear identity: to deliver continuous, accessible, and free information while highlighting the credibility of journalism and the power of audiovisual storytelling.
So, it’s not just about speed—it’s about a new way of understanding news: immediate, multi-channel, and available everywhere. A project that blends the group’s editorial experience with the innovative drive of digital media, opening a new chapter for both Italian and international communication.
In this case, the acronym FAST doesn’t describe a pace but a vision: a free platform, supported by advertising yet devoted to quality—where the speed of information meets the depth of insight.